Tata Digital wants to balance unit economics and growth simultaneously, according to a person directly involved.
The co-branded cards are aimed at fans of Tata brands, offering maximum benefits to users of the Tata Neu app for shopping.
Tata Digital has already got board clearance to receive investment of Rs 3,462 crore over two instalments from Tata Sons.
Banerjjee has earlier worked with Accenture and Infosys and also worked at Venda, one of the enterprises built by Rezolve’s Chairman and CEO, Dan Wagner, which was sold to Oracle in 2014.
Prior to joining Neu in 2019, Banerjjee worked as the CTO of Tata Cliq. He joined the group in 2016 and extensively worked with TCS.
Based on the GMV of key categories on Tata Neu, JM Financial believes the value of Tata Digital "could be upwards of $15 billion".
This comes at a time when quick commerce is seeing increasing competition. With Zomato, Swiggy, Zepto doubling down on its delivery services, the sector has been one of the most watched out space
While company executives did not share a specific timeline for express deliveries, Tata Neu plans to leverage their supply chain capabilities which will be available across all its categories
Tata's top boss N Chandrasekaran outlined the core philosophy of the conglomerate's biggest digital bet which seeks to simplify the lives of the Indian consumers by saving time and providing omnichannel services with a formidable physical footprint. Ashwin Mohan gets you a wrap of the top management commentary.
Tata Digital had last week launched its much-anticipated app Tata Neu, which houses several top Tata brands such as Tata Croma, AirAsia, and BigBasket.
Tata Neu is a key part of the 154-year-old Tata Group's plan to take on established giants such as Amazon, Walmart's Flipkart, and Jio Platforms.
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"It is a Neu day today! ...We look forward to learning continuously, to keep evolving, and meeting the needs of our consumers. Welcome to the Neu World," Chairman of Tata Sons Natarajan Chandrasekaran said.
The app will allow users to access a range of services from the company-owned brands including Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, and Westside
Tata Neu: The application allows users to book hotels with Taj, use AirAsia for flights, Croma for buying electronics, Cliq for beauty and luxury products and Tata Sky to manage satellite TV.
Tata Group's super app 'Neu' promises "super rewards" and brings airlines, hotels, medicines and groceries in one place.
Tata Neu -- the conglomerate's much-anticipated super app -- is here, but in limited supply. Our reporter gets early access and reviews it