Tata Group in talks with Uber for partnership to boost digital platform engagement

Sources suggest the collaboration may involve integrating Uber's services as a key app within the Tata Neu ecosystem.

The Tata Group is reportedly in discussions with Uber Technologies for a strategic partnership aimed at enhancing traffic and engagement on Tata's digital platform, the Economic Times reported on February 15.

According to sources, the collaboration could potentially include integrating Uber's services as a central app within the ecosystem. Tata Neu, marketed as a 'super app', is reportedly encountering obstacles such as stagnant user growth and limited engagement, as indicated by insiders.

Nevertheless, despite these challenges, Tata Neu is actively working to enhance its market position. Uber CEO Dara Khosrowshahi and Tata Sons chairman N Chandrasekaran reportedly met during the Davos conference earlier this year, and additional discussions are expected during Khosrowshahi's upcoming visit to India.

Moneycontrol could not verify the report independently.

Tata Digital, the overseeing body for Tata Neu, has refuted any ongoing discussions, while Uber has not yet confirmed any talks. The specific terms of the potential partnership remain under negotiation, and there are no guarantees of finalisation at this stage.

Last year February, Tata Motors entered an agreement with Uber to supply 25,000 electric vehicles, indicating a growing relationship between the two companies.

As discussions continue, stakeholders are eagerly anticipating further updates regarding the potential collaboration between Tata Group and Uber Technologies.