Santosh Desai

If 1991 was about opening up the economy, the years that followed saw companies scrambling to catch the attention of India's new emerging consumer class.

Brand Tendulkar won't fade; must continue to inspire: Pros

Brand experts feel that brand value of Sachin Tendulkar will not diminish going forward. They feel that the brand will continue to be relevant and the master blaster must maintain the personality of being a role model.

Find out: Devendra Chawla's Twitter recommendations

President of Future Group's Food Bazaar recommends following a columnist from the Times of India in his Twitter weekly recommendations to CNBC-TV18.

Ad-mad world: The best and the worst of 2011

As 2011 comes to a close and 2012 starts off, all the macro indicators point on economy that’s slowing down. Already businesses, we are speaking to and media agencies say, marketing budgets and ad spends are going to come down in the New Year.

Will next few months be testing times for Manmohan Singh?

Prime Minister Manmohan Singh finally, broke his silence on the scams that have tarnished the image of the United Progressive Alliance government (UPA) and shed light on what he's doing to deal with it. In a meeting with editors of TV channels, he says he is dead serious about bringing wrongdoers to book.

Review: The best and worst advertising of 2010

In an interview with CNBC-TV18’s Anuradha Sengupta, Columnist, Writer and CEO Future Brands Santosh Desai, discusses the best ideas and new trends in marketing as well as the best and worst advertising of 2010.