The company’s ubiquitous soundbox and lending platform under the direct selling agent model is expected to scale up rapidly. Most analysts believe that the worst is behind the fintech
Had PPBL played by the book, Vijay Shekhar Sharma could perhaps have built a pan-India bank riding on the popularity of the Paytm brand and tapping the government’s fintech push. In that sense, it is a wasted opportunity.
The central bank banned PPBL from accepting new deposits starting March 15 due to the bank's failure to comply with KYC guidelines, which require face-to-face verification and the collection of officially valid documents.
Paytm’s loss of bill payment market share also mirrors the situation the company finds itself in UPI payments as well. The company has lost five percentage points in market share in the last year
Sharma is likely to be more hands-on and will closely monitor every single business division of Paytm until things go back to where they were during Q2 of the last financial year
Increase in work load, fear of bank losing licence and shifting of many employees from backend IT operations to the QR code division, which requires visiting merchants on ground, among reasons.
The RBI's deadline for Paytm Payments Bank Limited to stop all banking operations runs out today. PPBL was acting as the backend bank powering Paytm's UPI payments until now
The ongoing saga between PPBL and the RBI underscores the complexities of fintech regulation and the imperative for robust compliance frameworks. As stakeholders navigate this turbulent terrain, the repercussions of PPBL's regulatory challenges reverberate throughout India's banking landscape.
From March 15, Paytm will have to function as a third-party application provider just like rivals PhonePe and Google Pay and not as a payments bank app. The transition will likely see a further drop in market share
Despite the announcement from Paytm on cutting all ties with its associate company PPBL, the fintech firm is still dependent on the payments bank in multiple ways
Paytm’s efforts to mollify the regulator is being seen as an attempt to buy time beyond the March 15 deadline. Migration of merchants is taking more time than expected, with several banks worried about redoing KYC of crores of subscribers
According to a large survey of 2,000 people done by Datum Intelligence, 80 percent of the merchants said that they are either staying or waiting for more information before shifting. Only 13 percent planned to shift to competitors
With the crackdown on Paytm Bank, the RBI has sent out a clear message to fintechs that no matter how big a company is, non-compliance with rules isn’t an option. And that the regulator won’t hesitate to pull the plug
The FAQs on Paytm is not likely to offer any indemnity for banks taking up the PPBL accounts. RBI is also not expected to specify its approval or disapproval of banks making any business decisions to work with PPBL
Noida based Paytm will hive off its wallet business to the newly-incorporated Paytm Payments Bank Limited (PPBL) after receipt of necessary RBI approvals. E-commerce business will be run by a separate entity.