Last year, the company also ventured into honey under the brand called Rasna Native Haat
Fruit juice concentrate maker Rasna today said it is eyeing a revenue of Rs 250 crore in the next three years from the snack category.
An expert panel consisting Rashesh Shah, Chairman and CEO of the Edelweiss Financial Services Group, Kewal Handa, Former Managing Director of Pfizer India and Piruz Khambatta, Chairman Private limited discuss the agenda for the government beyond Budget 2014‘s hits and misses on ‘Change India‘s second episode.
Jugaad is more than just an innovative quick-fix. It could infact be a stepping stone to process led innovation, a CII Conference discussed
Rasna, which controls over 92% of the Rs 500 crore powdered drinks market wants more. It's looking at the premium ready-to-drink market to whip up its next perfect cocktail, reports CNBC-TV18's Farah Bookwala and Kritika Saxena.