Media Agencies

Instappy, the cloud-based Rapid Mobile Application Development Platform, today announced it Reseller partner programme. Instappy’s Reseller ...

CNBC-TV18 is number 1 in English business news genre: BARC

Among rival television channels, ET NOW has a market share of 38 percent, Bloomberg 8 percent and NDTV 6 percent.

MEC's Charles Courtier & Stephen Li talk shop

MEC's Global CEO, Charles Courtier and APAC CEO, Stephen Li were in India recently. Pavni Mittal of Storyboard caught up with them to understand India's growing importance for business, increasing investments in talent and how co-creation of content by media agencies is changing the nature of their business.

11 ways India‘s ad business will change

As high quality TV inventory shrinks, advertisers will maintain and, in some cases, increase spends on leading newspapers and websites.

Broadcasters vs advertisers, will this battle end soon?

As broadcasters face off against advertisers and their media agencies, off-the-record discussions between the broadcasters, advertisers and media agencies continue and a solution could very well be in sight.

Ad-mad world: The best and the worst of 2011

As 2011 comes to a close and 2012 starts off, all the macro indicators point on economy that’s slowing down. Already businesses, we are speaking to and media agencies say, marketing budgets and ad spends are going to come down in the New Year.