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Storyboard | Star Sports' Mauka Mauka is back, to tap into Ind vs Pak cricket frenzy

The cheeky humour in Star Sports' 'Mauka Mauka' campaign has resonated with fans online, with the latest ad garnering over 1.7 million YouTube views.
Storyboard: The 'Mauka Mauka' story

What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India‘s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.

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Mauka Mauka

Storyboard | Star Sports' Mauka Mauka is back, to tap into Ind vs Pak cricket frenzy

Storyboard: The 'Mauka Mauka' story