Watch JWT‘s Matt Eastwood and Senthil Kumar in conversation with CNBC-TV18‘s Anant Rangaswami on Storyboard where the spoke about the road ahead for the agency.
Nearly 4 months after taking the top job at JWT as Worldwide Chief Creative Officer, Matt Eastwood, spent nearly a week at the agency's India office. Storyboard editor Anant Rangaswami caught up with him to understand the importance of buillding brand experiences and the pressures of creating shareable and viral content.