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    • Storyboard18 | “We don't like to think of ourselves as a premium brand,” Uber’s president Prabhjeet Singh

      Prabhjeet Singh, president of Uber India and South Asia, on the company’s portfolio strategy and the genesis of a new marketing campaign to unlock 100 million rides.

    • Do you have a good marketing team to drive revenues?

      And, do remember to keep the rest of the staff in the loop before and during a marketing campaign. Nothing puts off a customer than “I don’t know” reply to their query

    • WIPO-DIPP jointly Release Prof. A. Damodaran`s Report on a Marketing Campaign in India for International Registration of Trademarks

      The Madrid report, authored by Professor A. Damodaran, from the Economics & Social Sciences area at IIM Bangalore, was released by the ...

    • Big Bazaar launches India's largest mktg campaign

      This week Big Bazaar announced the launch of what it is calling India's biggest marketing campaign. Starting 24th March, the retail chain will launch a new ad around a new category every week - for the next one year.

    • Cadbury launches marketing campaign for 'Tang' in India

      Cadbury India, a part of Kraft Foods, on Thursday launched its first marketing campaign in India for its global power brand Tang, which is targeted at mothers.

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