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Do you have a good marketing team to drive revenues?

And, do remember to keep the rest of the staff in the loop before and during a marketing campaign. Nothing puts off a customer than “I don’t know” reply to their query

October 30, 2021 / 10:30 AM IST

Wondering why I am asking such a basic question? Who will not have a marketing department, right? Unfortunately, there are many small and medium enterprises (SMEs) without a marketing team.

Most small businesses start on an idea of a product or service which is was unique then but as time goes, they find the going difficult because of the lack of a good marketing team. 

An entrepreneur must attract a good team of marketing-savvy executives before she sets off on her business journey. 

Keep them informed