Persistent is targeting to maintain its profit before tax (PBT) margins at 18-20 percent this year by a strategy shift. The company will now sell its products to enterprise instead of independent software vendor (ISV) clients, Mritunjay Singh, ED and COO of Persistent said.
More Than 100 ISVs, including Big Machines, Marketo and Xactly, now provide integrated offerings to help maximse sales and single customer viewpoint.
Aditi will leverage its Microsoft alignment to roll out the cloud services proposition to the ISV and enterprise markets in US, UK and India