Storyboard Editor, Anant Rangaswami speaks to Srinivasan K Swamy, CMD of RK Swamy BBDO -- who received the AAAI Lifetime Achievement Award -- about state of the Indian advertising today. He also spoke with Anil Ramchandran, Head-Marketing & Communication at IndusInd Bank about what makes IndusInd Bank innovate.
According to Dev Amritesh, Presedent and COO, Dunkin Donuts to keep competition at bay or be one-step ahead, it is imperative to constantly innovate and reinvent.
‘The technology and consumer demands for mobile video are rapidly evolving and we need sharp minds and nimble feet as we innovate.‘
Companies from across the globe come together to pull in ideas and resources for sustainable and viable biotech innovations. It may sound technical, but CNBC-TV18 learnt that it is very relevant to our growing healthcare needs.
So in 2009 Maruti Suzuki Wagon R using its core brand value, smartness and leadership launched the Think Big Challenge. The aim – to seek the brightest and most innovative ideas that have the potential to turn into a great business plan.