Influencers

Most brands see influencer marketing as their top priority, signifying a shift towards digital-first strategies, India Influencer Marketing Report 2025 has said

SEBI proposes allowing use of stock data with a lag of 3 months for investor education

The regulator has floated a consultation paper on how registered entities can associate with unregistered entities

Karnataka to rope in social media influencers with over 1 lakh followers to promote govt schemes

Based on their following, the influencers have been divided into nano influencers (1 lakh to 5 lakh followers), micro influencers (5 lakh to 10 lakh followers) and macro influencers (above 10 lakh followers)

A TikTok ban wouldn’t end influencers’ dreams. Maybe it should

Young Americans looking to start careers online must be careful what they wish for

WhatsApp, social media influencers rule the poll trail as parties kick off campaigns

Messaging platforms like WhatsApp and social media influencers become primary mediums for political parties to sway voter psychology, analysts note.

Meet seven richest YouTubers of India

Since the platform launched in 2005, it has become the second most-visited site after Google. Why not check out the richest YouTube creators of India?

You can now get a college degree to become a social media influencer

Prestigious institutions in the US such as University of Southern California, Cornell, Duke, and Chapman have dabbled in influencer-related courses.

I-T dept launches tax-evasion probe against social media influencers

The department initiated the action last week after it searched about 10 YouTubers and other social media influencers — mostly young artistes and actors — in Kerala.

News junkies turn to TikTok to chart new paths in media

Many call themselves creators or influencers. They do not aspire to be traditional journalists. What unites these news creators is a desire to talk about their world in an authentic way.

Myntra launches Gen Z-focused platform FWD, aims to acquire 10 million new customers in 2 years

To ensure discoverability during its initial days, Myntra FWD will be shown on the bottom navigation bar within the Myntra app. It is also available as a separate page on the platform

Marketing Musings: What’s the difference between Aiyyo Shraddha and Rabindranath Tagore endorsing products?

To become an endorser, one must first become a star. However, influencers can be self-made or created by design. This is the problem facing many sectors like the stock market and healthcare  

With few good tools, Biden needs new law to ban TikTok, experts say

Pressure is mounting from lawmakers and national security hawks to ban TikTok, which is owned by China's ByteDance, over fears the app could censure content, influence users, and pass Americans' personal data to Beijing, allegations the company denies.

SEC charges 8 social media influencers in $100 million stock manipulation scheme

The eight defendants were named as using their large following of novice influencers on Discord and Twitter and “feeding them misinformation”

Forbes 30 Under 30, 2022 | Rahi Chadda: 'We’re heading towards a more realistic image of beauty'

Dior Beauty's first brown male ambassador, the lawyer turned fashion model and social media influencer Rahi Chadda has made it to Forbes 30 Under 30, 2022, and speaks of body positivity, beauty becoming more inclusive, and being the role model he wanted to see, since the West had no South Asian role models for him to look up to.

Curb Instagram influencers, fake therapists: HC to govt

The court cautioned that many people were falling prey to such therapists online.

Guidelines for social media influencers on anvil; declaration to be must for endorsing products

”The Department of Consumer Affairs is coming out with guidelines on social media influencers. It is creating dos and don’ts for them,” an official source said.

Include endorsers, influencers in policy to protect consumers from fake reviews: CAIT

The Confederation of All India Traders (CAIT) also argued that rating of a product or service should be made a part of the policy framework for reviews.

Mutual funds, cryptos, big spends…the money secrets of social media influencers

These social media influencers, some still in college, earn megabucks. Despite their high-spend lifestyles, they are left with dollops of money in hand. While the financial influencers are able to invest their money comfortably, others give ear to advice from family and friends.

Are your crypto investments safe? Vauld's collapse raises many questions

This week’s move by crypto platform Vauld to suspend trading and withdrawals with immediate effect has shocked the crypto investor community.

How Influencers Hype Crypto, Without Disclosing Their Financial Ties

Crypto promoters could also run afoul of the Federal Trade Commission’s rules, which require marketers of all kinds to disclose when they have a financial stake in the projects they endorse.

Storyboard18 | Should brands dissociate with influencers who promote toxic content?

The stakes are high for brands, not just because of the money being invested in influencer activities but also because social media backlash can be severely damaging for a brand’s reputation once things go wrong.

Storyboard18 | Creators & influencers ride the NFT wave to create a new revenue stream

Creators in India are taking baby steps to explore opportunities that come with creating their own NFT. They are not just a monetization option but also create assets in terms of exclusive access and value adds for fans.

World’s youngest billionaire? 9-year-old boy owns mansions, travels in private jet

Muhammed Awal Mustapha, known as Mompha junior, is the son of multi-millionaire Nigerian internet celebrity Ismailia Mustapha, who goes by the name Mompha Senior.

Storyboard18 | Celebrities vs creators and the rise of key opinion leaders or KOLs

Brands that target digital-first customers created a market for influencers who have deep personal equations with their followers and are often more affordable for brands than celebrities.

Influencers without masks party on Canada flight, Trudeau calls them ‘idiots, barbarians’

Coronavirus: Canadian Prime Minister Justin Trudeau said it was a "slap in the face" to see people putting themselves and others at risk with their irresponsible behaviour.