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    • From Samay Raina's India's Got Latent to Payal Gaming video scandal, how controversies pushed influencers into India’s mainstream spotlight in 2025

      In 2025, controversy became the fastest route from influencer fame to mainstream attention. Social media creators found themselves in courtrooms, Parliament debates, news studios and primetime discussions, proving that viral moments now carry real-world consequences far beyond likes, shares and follower counts

    • Celebrities are making cigarettes look cool again — and that has doctors worried

      Cigarettes are creeping back into pop culture, wrapped in nostalgia, celebrity glamour and a certain 'retro cool' — just as public health experts fear a new wave of young smokers who never saw the worst of the tobacco era

    • Anunay Sood to Surbhi Jain, Influencers who left us too early

      From travel photographer Anunay Sood to creator Surbhi Jain, these influencers left behind work that felt alive. Their stories remind us that online smiles can hide real battles, and every life deserves gentleness.

    • Why China now wants influencers to be certified experts before speaking on finance, health or law

      China has introduced a new rule requiring influencers to hold official qualifications before discussing sensitive topics like finance, health, law, or education online, aiming to curb misinformation but raising censorship concerns.

    • Influencer marketing sees Rs 3,600-crore push in 2024 as brands double down: Report

      Most brands see influencer marketing as their top priority, signifying a shift towards digital-first strategies, India Influencer Marketing Report 2025 has said

    • SEBI proposes allowing use of stock data with a lag of 3 months for investor education

      The regulator has floated a consultation paper on how registered entities can associate with unregistered entities

    • Karnataka to rope in social media influencers with over 1 lakh followers to promote govt schemes

      Based on their following, the influencers have been divided into nano influencers (1 lakh to 5 lakh followers), micro influencers (5 lakh to 10 lakh followers) and macro influencers (above 10 lakh followers)

    • A TikTok ban wouldn’t end influencers’ dreams. Maybe it should

      Young Americans looking to start careers online must be careful what they wish for

    • WhatsApp, social media influencers rule the poll trail as parties kick off campaigns

      Messaging platforms like WhatsApp and social media influencers become primary mediums for political parties to sway voter psychology, analysts note.

    • Meet seven richest YouTubers of India

      Since the platform launched in 2005, it has become the second most-visited site after Google. Why not check out the richest YouTube creators of India?

    • You can now get a college degree to become a social media influencer

      Prestigious institutions in the US such as University of Southern California, Cornell, Duke, and Chapman have dabbled in influencer-related courses.

    • I-T dept launches tax-evasion probe against social media influencers

    • News junkies turn to TikTok to chart new paths in media

    • Myntra launches Gen Z-focused platform FWD, aims to acquire 10 million new customers in 2 years

    • Marketing Musings: What’s the difference between Aiyyo Shraddha and Rabindranath Tagore endorsing products?

    • With few good tools, Biden needs new law to ban TikTok, experts say

    • SEC charges 8 social media influencers in $100 million stock manipulation scheme

    • Forbes 30 Under 30, 2022 | Rahi Chadda: 'We’re heading towards a more realistic image of beauty'

    • Curb Instagram influencers, fake therapists: HC to govt

    • Guidelines for social media influencers on anvil; declaration to be must for endorsing products

    • Include endorsers, influencers in policy to protect consumers from fake reviews: CAIT

    • Mutual funds, cryptos, big spends…the money secrets of social media influencers

    • Are your crypto investments safe? Vauld's collapse raises many questions

    • How Influencers Hype Crypto, Without Disclosing Their Financial Ties

    • Storyboard18 | Should brands dissociate with influencers who promote toxic content?

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