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Storyboard:Landor's Nick Foley on Global Trends in Branding

Brand Consultancy Landor has just released a report on what it sees as the large global trends in marketing and branding. Storyboard‘s Pavni Mittal caught up with the agency's President for South East Asia, Pacific and Japan, Nick Foley to understand which of these holds true for India.
Building global brands from emerging economies

Companies in emerging markets may not need to build brands. But, if they do, China can show how. It is far ahead of the game than India

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Global Brand

Storyboard:Landor's Nick Foley on Global Trends in Branding

Building global brands from emerging economies