Etios Motor Racing (EMR), a premier racing series for the Indian motorsport enthusiasts began in 2012. EMR is the brainchild of Toyota India and was devised to inculcate local racing talent and give budding young racers the opportunity to exhibit these talents globally.
The BMW X1 has been the best seller for the company since its launch in December 2010. It gave drivers the opportunity to own the BMW badge and get the BMW driving experience without the usual BMW prices.