The mother of all online sales festivals in Europe and the Americas is expected to make a splash in the Indian market.
Cyber Monday is big, but businesses that want to participate in the largest shopping day of the year are quickly turning to China.
The big discounts might no longer be just about the day after Thanksgiving, but is Black Friday really a thing of the past?
The Chinese e-commerce giant clocked its second billion by the time the first 17 minutes and 29 seconds of the retail extravaganza had passed, and by the first hour, it had clocked up USD 3.9 billion in gross merchandise volume (GMV).
Started in 2012, GOSF began as the Indian version of "Cyber Monday" to encourage Indians to shop online by offering discounts and deals across categories.
According to Nomura, the festive sale season kicked off with a bang for Indian ecommerce players, but still is lower in comparison with China and the US.
Held on November 11, Single's Day - also known as 11/11 - was initially created by young Chinese to celebrate or lament being single, but it has evolved into the biggest 24-hour online shopping event in the world.
Cyber Monday is a term popularised by marketing firms in markets like the US, Canada, the UK, etc encouraging people to shop online following the festival rush of Thanksgiving and Black Friday.
Research reveals that Cyber Monday attacks impact enterprise losses in the million and yet 70 percent of organisations aren't taking additional precautions.
68 percent of all businesses reported that employees cannot identify fraudulent attacks on the corporate network, says Dell SonicWALL survey.