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The proposed reforms have two benefits. One is that essentials and FMCG products will see quicker volume traction, while consumer durables, which are highly price-sensitive, will gain renewed affordability, according to an analyst.
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India's largest packaged consumer goods maker, Hindustan Unilever, spent Rs 150 crore more YoY on advertising and promotion in Q1FY26. The market leader also pivoted from traditional media, moving towards digital media to attain greater visibility..
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The demand for non-alcoholic drinks both in rural and urban India has opened up a huge market for young brands like Lahori Zeera. The brand hopes to beat competition from Coke and Pepsi through its distribution network across the country
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The broader milk and malt-based drinks market - once a staple in Indian homes - has seen its growth slow since the mid-2010s. Rising competition and evolving nutritional expectations have forced legacy brands to innovate.
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Companies expect the government’s liquidity measures, coupled with a favourable monsoon forecast, will boost rural demand and support overall consumption recovery.
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The KitKat and Nescafé maker reported strong double-digit growth in its out-of-home business for FY25, helping India emerge as the second-largest market for this vertical by revenue in the Asia, Oceania, and Africa zone.
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Companies are pinning hopes on early monsoons leading to robust farm income and bigger rural expenditure to boost sales of personal care products, staples, and other daily essentials
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While soaps still contribute around 35 percent to GCPL’s overall business, the company sees limited headroom for growth given the category’s 99 percent penetration in India.
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The sluggishness in FMCG sales is expected to persist till the first quarter of FY26, said analysts, as the drag due to raw material inflation is expected to continue in the coming quarters.
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In January 2024, the Tata group company acquired Capital Foods, known for brands like Ching's Secret and Smith & Jones, and Organic India, a health and wellness player, for a combined enterprise value of Rs 7,000 crore.
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Modern demand prediction models are bringing production and distribution closer to real-time. This paradigm shift is bringing a new set of challenges and opportunities for FMCG companies, data shows.
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In Q2FY25, HUL reported a revenue growth of 1.5% YoY, mainly due to growth in the home care segment, while beauty & personal care and foods & refreshment segments declined
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Demand in urban consumption is slowing down across categories, as evidenced by these high-frequency economic indicators.
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Consumers are ignoring macroeconomic headwinds to splurge on luxury items across sectors, including clothing, jewellery, automotive and high-end real estate, during this festive season, data shows.
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The 30 per cent decline in the shipment of Chinese brands was "due to brands such as OnePlus, Haier, and Realme", according to a Counterpoint Research report
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There are all tell-tale signs. Consumer demand may be looking up as festive season kicks in, but will that be good enough for growth?
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Shares of the world's largest online retailer rose 13% in trading after the bell, extending its market valuation by more than $150 billion.
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Goldman Sachs Group Inc. strategists led by David J. Kostin said that US earnings estimates are still too high and expect them to be revised downwards even further.
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Official statistics show exports of all major revenue earners such as engineering goods, petroleum, gems and jewellery, continued rising in September.
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Continued growth ensured new jobs were created in the service sector after nine continuous months of job shedding.
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According to Deloitte’s Global State of Consumer Tracker, with the ebbing of the second wave consumers are actively spending on non-essential categories such as alcohol, apparel, footwear, furnishings, etc.
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The MPC says that demand has been affected by the second wave while supply has proved resilient. But shouldn’t that lead to lower prices?
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With growth drivers such as favourable demographics, increasing per capita and disposable income, and growing consumption, India is expected to return to a strong growth trajectory, despite uncertainty over near-term outlook, he added.
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Apart from intent, innovative thinking and timing, there are two other equally important factors that will determine the outcome of these measures: the design of the schemes and the implementation
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For consumer demand to improve, unemployment has to come down
