The companies will collaborate to create a deep understanding of mobile audiences that can be leveraged by brands to create personalised communication and offers, Star India said in a statement.
Synergy will arise from the increase in Dish TV's subscriber base due to the merger. With the combined subscriber base of around 27 million, Dish TV's bargaining power with respect to content cost negotiation with the broadcaster increases as it can avail volume based discounts, says Manoj Behera of PhillipCapital.
Colman Hutchinson has been executive producer on Who Wants To Be A Millionaire and Surprise, Surprise and knows what it takes to turn a game show idea into reality. "You could go straight to a broadcaster with an idea - but you would probably find it hard to get a meeting."
Zee Entertainment Enterprises' missed analysts expectations as slow advertising sales dragged first quarter net profit down 13.3% from a year ago to Rs 130.16 crore.
DTH operators want to pay channel owners less, and their increasing clout makes them difficult to ignore.