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    • Personalising ads further, challenge to advertisers: Google

      Emphasising on the vital role a marketeer plays in any given business, Nikesh Arora, senior vice president and chief business officer, Google says given the change in consumers' perspectives, a marketeer's fundamental task is to relate to the consumer and know where the consumers are.

    • BCCI miffed over Sahara's Q-shop advertisement

      Sahara is in the BCCI's bad books once again, this time over an advertisement featuring cricketers like Sachin Tendulkar and Yuvraj Singh that Sahara has commissioned for its retail venture Q-shop.

    • TRAI proposal may squeeze TV ad revenue

      A consultation paper on the regulation of advertisements in TV channels released by the Telecom Regulatory of India (TRAI) poses a threat to revenues of TV channels.

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