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Storyboard18 | PepsiCo India consolidates its media, creative and digital business with Publicis Groupe

Media planning and buying company Publicis Media India has won PepsiCo's media mandate
Storyboard | Are advertising agencies getting ‘vendor-zoned’?

Ad executives weigh in on the changing dynamic of agency-client relationships.
Storyboard: Issues of ad agencies grapple within Chennai

CNBC-TV18‘s Anant Rangaswami talks to Srinivasan Swamy, Chairman and MD at RK Swamy BBDO, Alexander Zachariah, Creative Director at Rubecon Communications and Kartik Iyer, Co-founder and CEO at Happy Creative Services on what is happening to the advertising agency business in Chennai.
Amazon developing own online advertising software: WSJ

While the in-house platform is initially planned to replace ads supplied by Google Inc on Amazon's own website, the new system could challenge Google and Microsoft Corp's advertising business in the future, the newspaper cited the people as saying.

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Advertising Agency

Storyboard18 | PepsiCo India consolidates its media, creative and digital business with Publicis Groupe

Storyboard | Are advertising agencies getting ‘vendor-zoned’?

Storyboard: Issues of ad agencies grapple within Chennai

Amazon developing own online advertising software: WSJ