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    HomeNewsOpinionWhen will rural FMCG demand recover? The answer lies in purchasing power

    When will rural FMCG demand recover? The answer lies in purchasing power

    While higher farm prices can improve farm income, the real impetus for rural demand recovery can only come if wages grow ahead of inflation

    Ravi Ananthanarayanan
    November 07, 2022 / 10:12 IST
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