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Start-up Street: Getting the right investors for your start-up

It may be better to walk away from a potentially tricky investor than take money and suffer

October 27, 2021 / 09:04 AM IST
Start-up Street: Getting the right investors for your start-up

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For a fledgling enterprise, the choice of investor is as important as your spousal choice in marriage. This relationship intrinsically is tricky as there’s a divergence between the core interests of the investors and entrepreneurs. The primary tangible input an investor brings is money. No surprises then, that a major objective is to ensure return of capital and return on capital. An investor will finally be looking for a better ROI (return on investment) and a way to exit...

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