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    HomeNewsOpinionMarketing Musings: The rise of the neo-seniors 

    Marketing Musings: The rise of the neo-seniors 

    A new customer segment of “neo seniors” is emerging in the market with a changing definition of ‘age-appropriate” consumption patterns. This mindset is discernible in multiple product categories from technology to tonic water

    Sandip Ghose
    September 22, 2022 / 10:48 IST
    What used to be traditional celebrations at home are now being hosted at restaurants and clubs
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