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    HomeNewsOpinionMarketing Musings | Christmas cakes from Kerala, Haleem from Hyderabad, what’s driving a booming craze for ‘nostalgia’ food

    Marketing Musings | Christmas cakes from Kerala, Haleem from Hyderabad, what’s driving a booming craze for ‘nostalgia’ food

    A combination of factors have ignited demand for food being flown in from distant places to consumers willing to pay for it, and businesses are lapping up the opportunity

    Sandip Ghose
    December 26, 2023 / 09:43 IST
    The story here of nostalgia marketing. Was this latent demand waiting to be tapped? Or is it a marketer's creation?
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