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Hero MotoCorp needs to look beyond rural markets to sustain leadership

Analysts reiterate the need to push through the three-pronged approach spelt out by Hero, which includes strengthening presence in motorcycles through higher penetration in the premium segment, improving presence in scooters and revving up exports

October 20, 2020 / 12:59 IST
Hero MotoCorp needs to look beyond rural markets to sustain leadership

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