In an additional feature for Whatsapp customers, the messaging app will now allow users to add payments backgrounds while sending money through their platform.
“Built for India, this new feature is relevant, exciting, and memorable as it helps people easily convey a feeling along with sending money,” the company said in a statement.
Manesh Mahatme, Director of WhatsApp Payments said, “WhatsApp is a safe space where people share their thoughts and feelings with their friends and family. With Payments Backgrounds, our effort is to bring excitement to everyday payments through WhatsApp and enable our users to express themselves if they wish, through a range of emotive themes denoting celebrations, affection, warmth or fun.”
This is similar to the feature available in Google Pay where users can choose from a range of backgrounds while transferring money. To avail the feature, Whatsapp has added an icon on the page where users enter the payment amount.
“We believe that sending and receiving money is so much more than just a transaction. Often, it's the stories behind the exchanges that are priceless. We look forward to creating more features and functionalities and continue making payments on WhatsApp an interesting and interactive experience,” he added.
The feature includes a thematic range of artful expressions created by Whatsapp to complement sending payments on birthdays, holidays, or for gifts and travel.
“The core idea of this feature update is to create a more personalised experience for the sender as well as the receiver by adding an element of expression when friends and family exchange money,” the company said.
Whatsapp received approval from the National Payments Corporation of India (NPCI) to facilitate payments via the Unified Payment Interface (UPI) in November 2020. Although, the approval was granted for a phased rollout of Whatsapp Pay, starting with only 20 million registered users.
As per data by NPCI, Whatsapp saw 0.47 million UPI transactions with a value of Rs 45.33 crore in July 2021. Flipkart-owned PhonePe and Google Pay are leaders in the space with a market share of 46 percent and 34.45 percent respectively.