Hyderabad-based startup Viyona Fintech has received approval from the National Payments Corporation of India (NPCI) to operate as a Third-Party Application Provider (TPAP), paving the way for its entry into the fast-growing Unified Payments Interface (UPI) ecosystem.
The fintech, which developed GraamPay and the Viyona Pay app, said in a press release on September 8, the approval will accelerate its plans to expand digital payments across Tier II, Tier III, and rural markets in India, in partnership with banks.
“This approval reflects NPCI’s confidence in our fintech applications to make UPI payments more accessible for farmers, shopkeepers, and households,” said Ravindranath Yarlagadda, Founder of Viyona Fintech. He added that the company is focused on building secure and simple financial tools for both urban and underserved communities.
Viyona’s flagship platform GraamPay targets the unmet digital payment needs of rural India, enabling farmers, small merchants, and local communities to carry out digital collections, payouts, and UPI transactions. The platform also promotes rural e-commerce and financial literacy through a network of Village-Level Entrepreneurs (VLEs).
As part of its expansion, Viyona plans to launch a Farmers Marketplace on GraamPay, which will connect farmers directly with buyers, aiming to improve price transparency, enable faster settlements, and boost UPI adoption in rural trade, the company added.
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