Shares of VIP Clothing gained momentum on April 11 after the company announced a partnership with Zepto, marking its push into digital and quick commerce.
The stock rose over 11% intraday on the plan to boost online accessibility for its innerwear range, after a similar collaboration with Swiggy Instamart.
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As a part of the tie-up, VIP’s brands like Frenchie, Feelings, and VIP will now be available for rapid doorstep delivery in major cities including Mumbai, Delhi NCR, Bengaluru, and Chennai.
“This collaboration aligns perfectly with our vision of making high-quality innerwear easily accessible—whenever and wherever our customers need it,” said Sunil J Pathare, Chairman & Managing Director, VIP Clothing. Pathare added that the quick commerce foray would enhance convenience and reach, especially among younger consumers.
Devendra Meel, Chief Business Officer at Zepto welcomed VIP Clothing to the platform’s growing list of trusted brands said, “With VIP’s premium innerwear now available on Zepto, we are confident that users will enjoy the ease of shopping for their favourite products with just a few clicks.” The move comes close to the heels of VIP’s earlier pact with Swiggy Instamart as part of its retail strategy. Read More
This development comes as Zepto reportedly prepares for an initial public offering (IPO), aiming to raise between $800 million and $1 billion. A successful IPO would potentially bring in opportunity to increase VIP Clothing through increased exposure and sales opportunities. The company has been in discussions with investors to increase domestic ownership ahead of the listing, reflecting its rapid growth and expansion plans in India's quick-commerce sector.
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