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HomeNewsBusinessStartupTimeline: Flipkart’s journey from a bookseller platform to India’s largest e-commerce company

Timeline: Flipkart’s journey from a bookseller platform to India’s largest e-commerce company

Flipkart was launched on October 15 in 2007

May 09, 2018 / 17:02 IST
Flipkart, in the news for its mega deal with Walmart, can proudly claim to be the torchbearer of the Indian startups ecosystem.Here’s a timeline of Flipkart’s journey over the years:2007
  • Flipkart founded - 15th September
  • Website launched - 15th October
  • First book sold - John Wood ‘Leaving Microsoft to Change the World’
  • 2 people team, 3 servers, 1 category (books) and 20 shipments
2008
  • 1st Flipkart office - #447, Koramangala - 34
  • Launched 24x7 Customer Service
  • 8 member team, 3 servers, 1 category and 3400 shipments
2009
  • 1st round of funding - $1 Million from Accel Partners - September
  • Opened offices at Delhi & Mumbai
  • 150 member team, 3 servers, 1 category and 20,000 shipments
  • First book opened for pre-orders - Dan Brown ‘The Lost Symbol’
2010
  • Launched own logistics arm - eKart
  • Launched 30 day return policy
  • Acquired WeRead
  • Launched COD
  • Categories launched: Music, Movies, Games, Electronics and Mobiles
2011
  • New categories added: Cameras, Computers, Laptops, Flyte, Large, Health, Personal Care, Stationery
  • Acquired Chakpak and Mime360
  • Launched 30-day replacement
  • Delivering to over 600 cities
2012
  • Launched mobile app
  • Acquired Letsbuy
  • Launched Fashion, Perfumes, Watches, Menswear, Toys, Posters, Baby care
2013
  • Started Next Day Delivery
  • Received funding of $360 Million
  • Sold 1 lakh books in a single day
  • Launched Women’s Lifestyle
  • Made news by hiring the single largest number (by any recruiter) from the IIT campuses - 118
2014
  • Hit a run rate of $1bn GMV – the first Indian internet company to do so!
  • Acquired Myntra
  • Bought majority stake in Jeeves and ngpay
  • Launched Flipkart First and In-a-Day Guarantee
  • Launched Scheduled Delivery
  • Launched large appliances
  • Began exclusive associations – starting with Moto and Xiaomi
  • First ever Big Billion Day!
  • Launched Same Day Delivery
2015
  • Launched Home Category, Maternity
  • Acquired AdIQuity and AppIterate
  • Acquires payment services firm FX Mart
  • Acquires majority stake in Jeeves
  • Launched Ad Platform and Strategic Brands Group
  • Brand Refresh - New logo
  • Launched Flipkart Lite
  • Introduced industry leading employee policies for maternity, paternity & adoption
2016
  • First Indian app to cross 50 million users
  • Crossed 100 million registered customers
  • Sachin and Binny Bansal awarded 'Asian of the Year' award by Straits Times of Singapore as part of the 'The Disruptors' group
  • Acquired PhonePe, India’s first UPI (Unified Payments Interface) based app
  • Invested in Qikpod for locker deliveries
  • Introduces No Cost EMI to customers
  • Acquires Jabong
  • Launched Flipkart Assured
2017
  • Flipkart completes a decade
  • PhonePe crosses 10mn downloads
  • Myntra & Roadster launch the World's First Talking store!
  • Flipkart raises $1.4 billion from Tencent, eBay & Microsoft, and acquires eBay India
2018

  • Moved into a new campus at Embassy Tech Village - One. Flipkart | Better Together
  • Investment from Walmart
  • “LinkedIn Top Companies 2018: Where India wants to work now” list, two years in succession
  • 1,30,000+ sellers onboarded
  • Housing 80 Million+ Products
  • Walmart buys 77 percent stake in Flipkart

Also read: The beginning of a new bout between Walmart and Amazon

Flipkart snapshot, in numbers
  • 17 Million + products shipped every month
  • 20 Million Visits per day
  • 175 million registered users
  • 80+ Categories

Also Read: Why Walmart is investing in a loss-making Flipkart

Acquisition Timeline 2010 - weRead

2011 - Chakpak

2012 - Letsbuy.com, Mime360

2014 - Myntra, Jeeves

2015 - Appiterate, AdIquity, ngpay, FX Mart

2016 - PhonePe, Jabong

2017 - ebay.in, F1 Info Solutions

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Moneycontrol News
first published: May 9, 2018 04:41 pm

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