Sebamed targets HUL's brands in print, social media advertisement campaign

Sebamed advertisement (Image from @IndiaSebamed on Twitter)

Personal care brand Sebamed in an advertisement claimed its cleansing bar is better than the soaps that its competitor Hindustan Unilever offers.

Advertisements very often claim that a particular company's products are superior. However, Sebamed has directly named HUL's brands such as Dove, Rin, Pears and Lux.

In video commercials shared on YouTube and on Sebamed India's Twitter handle, the company claimed its cleansing bar has a Ph level of 5.5, lower than that of HUL's Dove (7) and Lux (10).

Sebamed has also used the same marketing strategy in advertisements shared in newspapers and on Twitter.

Jab soap ka pH ho 10, toh bas karo bas.
Choose the expert care of pH 5.5 with Sebamed Cleansing Bar.
To buy Sebamed products, use coupon code SEB10FB and click : https://t.co/POSSMiTyTl#SebamedScienceKiSuno#Sebamed#SebamedIndia#perfectph5point5pic.twitter.com/olPdr1yFSO

— SebamedIndia (@IndiaSebamed) January 8, 2021