Moneycontrol Research Highlights - Consumers to spend more on low-ticket F&B items - Hygiene and convenience will determine purchase decisions - Britannia has a high market share in relevant categories and reach In an unprecedented global health emergency and the resultant recessionary conditions, a couple of factors are likely to drive consumer spending. One is the likely preference towards low-value everyday essential items. This would mostly be related to food and beverages, particularly during the lockdown period. Second, given the crisis, consumer’s preference is likely to shift...
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