 
            
                           Shares of apparel player The Bombay Dyeing Co. jumped 14 percent in trade on Wednesday, July 23, after reports suggested that Jehangir Wadia returned to help with operations of the family business.
Jeh Wadia, the younger son of Wadia Group chairman Nusli Wadia, rejoined the family enterprise after a four-year hiatus. His goal is to revamp legacy businesses while pursuing fresh growth avenues. Among his aims, he plans to steer the transformation of Bombay Dyeing from a textile-focused brand into a consumer-driven real estate venture.
Further, the Wadias are also exploring new business prospects. The initial plan involves unlocking land assets held by the family and various group entities, followed by potential collaborations with external landowners.
Speaking to The Economic Times, Wadia said the group brings substantial real estate experiencem and will attempt to consolidate the efforts under a single brand identity. "The Bombay Dyeing name must remain relevant for the next generation," he said.
The Wadia Group has been offloading its land parcels for sometime now. In September 2024, Aditya Birla Group-owned Century Textiles and Industries Ltd acquired the ownership rights of approximately 10-acre leasehold land parcel in Worli, Mumbai from Wadia Group. The amount paid for this transaction is Rs 1,100 crore, according to an exchange filing.
In August 2024, Bombay Dyeing closed a deal with a subsidiary of Sumitomo Realty to sell a 22-acre land parcel in Worli worth Rs 5,200 crore, registering the sale of the last two acres of agreed land sale for Rs 440 crore, as part of Bombay Dyeing's strategy to pare its debt. Bombay Dyeing's deal with Sumitomo, through the latter's Goisu Realty subsidiary, was announced in September 2023.
At 2 p.m., shares of Bombey Dyeing were quoting Rs 187.36, higher by 13.5 percent on the NSE.
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