Intent for hiring freshers shows 6% rise, Bengaluru recruiting the most: Report

Roles such as Graphic Designer, Legal Associate, Chemical Engineer and Digital Marketing Executive are in high demand across industries for freshers.

Freshers hiring may show a marginal 6 percent increase in the first half of 2024, from 62 percent last year to 68 percent this year, according to the Career Outlook Report by TeamLease EdTech.

The top three industries with the highest hiring intent for freshers are e-commerce and technology start-ups at 55 percent, engineering and infrastructure at 53 percent, and telecommunications at 50 percent. The IT industry sees an overall decrease in the intent to hire freshers - from 49 percent in January-June 2023 to 42 percent in the same period this year.

Also, sectors like media and entertainment have seen a decrease of 3 percent, while travel and hospitality shows a 4 percent increase in intent to hire freshers.

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Roles such as graphic designer, legal associate, chemical engineer and digital marketing executive are in high demand across industries for freshers. Among cities, Bangalore leads the way with a hiring intent of 69 percent, followed by Mumbai at 58 percent and Chennai at 51 percent. Delhi comes in at 45 percent, an increase of 2 percent from HY2 of 2023. However, the demand for newer talent stands at 68 percent, a marginal increase of 3 percent for January-June 2024 over July-December 2023.

The Career Outlook Report covers 526 small, medium, and large companies across 18 industries spread over 14 geographical areas, including metros, tier-1 and tier-2 cities.

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“Employers played the conservative card for sometime now, hiring had slowed down amid global turmoil. However, our recent survey shows employer confidence in India’s growth story. Organisations are more confident about their future paths, which reflects in their high confidence to recruit fresh talent and strengthen their talent pool,” said Shantanu Rooj, founder and CEO of TeamLease EdTech.