Hyundai Creta N Line launched for Rs 16.82 lakh

Hyundai Creta N Line launched for Rs 16.82 lakh

Nearly two months after launching the facelifted Creta, Hyundai Motor India Limited (HMIL) has launched N Line version of the midsize Sport Utility Vehicle (SUV), which is priced between Rs 16.82 lakh and Rs 20.30 lakh (ex-showroom). This is the third model after i20 hatchback and Venue compact SUV to be offered with an N Line edition.

The Creta N Line is powered by a 1.5-litre turbo-petrol engine, which produces 158 bhp and 253 Nm of torque and is mated to a 6-speed manual and a 7-speed dual-clutch automatic transmission with paddle shifters. The company claims this model can accelerate from 0-100 km/h in 8.9 seconds.

While launching the model, Hyundai Motor India Managing Director and Chief Executive Officer Un Soo Kim said: “The Creta N Line will strengthen Hyundai's N Line portfolio and “profoundly resonate with the ambitions of new-age Indian buyers capitalising on the popularity and legacy of the brand Creta. We are confident that with the launch of Hyundai Creta N Line, we will further elevate fun driving experiences and fulfil the requirements of thrill-seeking-adventure enthusiasts."

While the model will be offered in three mono-tone and three dual- tone colours, N Line versions of the SUV will have more than 70 Bluelink features loaded with 42 standard and more than 70 safety features, which includes six airbags.

Another senior official of Hyundai India stated that it is seeking to address a niche, yet growing segment of buyers who are "performance-oriented" through its N Line range of products. In terms of N Line’s volumes, it sold 3,196 units in 2021, 7,560 units in 2022 and 9,718 units in 2023 and 22,000 units cumulatively.

“We believe even if there's a niche, I think it's our responsibility to give the set of customers who are looking to have a very unique car for themselves, a very unique experience for themselves, a product." HMIL COO Garg told PTI in an interaction. He also stated that the average age of N Line customers is 36 years as compared to Hyundai's other customers of the normal range which is at 38 years.

India is currently the third-largest market for passenger vehicles globally and continues to be among the fastest-growing markets for the South Korean carmaker. Last year, it made investments towards capacity expansion, new products, battery pack assembly units, and other initiatives for beefing up its operations.

“As we look forward to the next decade of progress for Hyundai Motor India, we will make strategic investments towards increasing production capacity, setting up new manufacturing units, democratizing EVs, introducing products and technologies matching customer and nation’s objectives, and undertaking initiatives for the betterment of society.  India is a focal market for Hyundai, and our commitment to Indian customers and India’s growth remains unwavering," Kim further added.