Railways mulling more advts, sponsoring uniforms to hike revenue

Railways is considering a slew of innovative measures like exploiting space rights over station buildings, sponsorship of uniforms for its personnel, commercial farming alongside tracks, in its bid to boost non-fare revenue.

Minister of Railways Suresh Prabhu gave these details in Rajya Sabha during the Question Hour, where he also informed members that the government is working to complete the dedicated freight corridor by 2019 after which it is expected that the average speed of Indian trains would go up substantially by 2020.

The Minister said a Mobility Directorate had been set up to look at aspects related to increasing speed while another Directorate has come up to deal with non-fare revenues.

In successful railway systems across the world, non-fare revenues form a big chunk but with regard to Indian Railways, these earnings are not significant. "If you don't increase non fare revenue, financial viability of Railways will be affected," he said.

The areas that the directorate to deal with non-fare revenues would deal include advertisements at stations, tracks or coaches, commercial exploitation of vacant land and space rights over station buildings. It would also look at sponsorsing uniforms for its personnel, commercial farming alongside tracks and attempts to monetise rail database.

Sponsorship of activities and events at stations, pay-and- use toilets in land outside stations, radio, video, internet, Wi-Fi, mobile apps, interactive services like video games in railway premises are also being looked at.

Prabhu also told members that the government was working to increase speed of trains and emphasised that safety would in no way be compromised.

"We will try to complete the Dedicated Freight Corridor by 2019. When that happens, it will also help in increasing the average speed as presently the freight and passenger trains move on the same tracks. We have kept a target of increasing the average speed of our trains substantially by 2020," he said.