Focusing on increasing advertising revenue: Zee Media

Zee Media Corporation reported a subdued set of Q2 earnings with margins down to almost 17 percent. In an interview to CNBC-TV18, Sumit Kapoor, CFO of the company spoke about the results and his outlook going ahead.

We can continue to have marginal growth in subscription, of what we reported last year, in this year as well, said Kapoor.

He further said that we are focusing more on increasing our advertising revenue base which has contributed to the overall growth of revenue in the company.

Major growth in Q2 revenue is primarily on account of advertisement, said Kapoor.

Talking about radio business, he said it was equally affected by goods and services tax (GST) in the month of June and July. However, rates improved in the month of August and September.

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