There is high pricing pressure on manufacturers: DRL

This weekend was abuzz with the pharma industry bigwigs who had gathered at the 15th edition of the Bio Asia Summit. CNBC-TV18’s Ekta Batra was there as well and she caught up with Satish Reddy, Chairman of Dr Reddy's to talk about the pricing pressure and the way ahead.

It is part of things settling down somewhat at this point of time because if you see the kind of pressures that have led to the situation, it has been a variety of things. Some of these things have happened for the first time because in the past you would see industry consolidating, for the first time over the last two-three years you are seeing the customers consolidate, that has had its own effect because 90 percent of the purchasing is done by three large purchasing groups, so you can imagine the kind of pricing pressure that is on manufacturers and that is what played out, he said.

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