Primus Senior Living raises $20 mn from General Catalyst, Nikhil Kamath in seed funding round

Primus is one of India’s leading senior living and eldercare companies

Primus Senior Living, a senior living and eldercare company, on October 16 said it has successfully raised $20 million in a seed funding round led by General Catalyst and others, the firm said in a statement.

The round also saw participation from Nikhil Kamath and Gruhas, the investment firm co-founded by Kamath and Abhijeet Pai, the statement added.

“This investment marks a major milestone in Primus' mission to develop India’s first full-stack solution for senior care, revolutionizing how eldercare services are delivered across the country,” according to the company statement.

The company said the funding will be utilized to build a comprehensive eldercare platform that offers a wide range of services, including healthcare, wellness, lifestyle, and social engagement, it said.

“This investment marks a transformative moment in our mission to enrich the lives of our elders in India,” Adarsh Narahari, founder and managing director of Primus.

Primus is one of India’s leading senior living and eldercare companies and specializes in the development and operation of senior living communities and intergenerational environments, according to the statement. The firm is led by Adarsh Narahari and has plans to deliver 3,500 homes across six cities.