Meru forms alliance with eCab to provide services globally

Radio taxi operator Meru Cabs has formed an alliance with eCab, a part of French taxi service provider Taxis G7, to expand its service offering in global markets. Under the partnership, Meru's customers can use eCab's services during international travel in 50 major cities of countries, including France, Belgium, the Netherlands, Ireland and Canada. Similarly, eCab mobile app users can avail of Meru's services when they visit India.

"This partnership will increase the reach of our five million customer, a large chunk of which is mobile, to use the services of eCab in the countries where it is operating," Meru Cab Chief Operating Officer Prem Kalliath said. eCab CEO Laurent Kennel said: "This is a two-way arrangement which would create a global pool of 33,000 cabs in six countries in three continents". Kalliathe said initially eCab customers will be able to use Meru's services through the alliance only in six cities but would expand gradually to pan India.

"It will be available at Delhi, Mumbai, Chennai Bangalore, Pune and Hyderabad and by the end of this year, it would be expanded to all 23 cities where Meru is operating," Kalliath said. Established in 2007, Meru is serving 23 cities here with a fleet size of 20,000 taxis while eCab, incubated by Taxis G7, has a fleet of 13000 affiliated taxis Taxis G7 had launched their first smartphone app in 2008.