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IPL 2020 title sponsorship: Fantasy gaming startup Dream11 bags rights for Rs 222 crore

Dream 11, a Unicorn, fended off competition from Unacademy and Byju's.

August 18, 2020 / 11:36 PM IST

Dream11 will be the title sponsor of this year's edition of the Indian Premier League (IPL), sources told Moneycontrol.

Sources said Dream11 will pay Rs 222 crore for the rights. The rights are valid until December 31, 2020.

The other bidders were Byju's (Rs 201 crore) and Unacademy (Rs 170 crore).

Tata Sons, which had expressed its interest in picking up the title rights of IPL for this year, reportedly did not place a bid.