Twitter removes suicide prevention feature, says it's under revamp

Twitter Inc removed a feature in the past few days that promoted suicide prevention hotlines and other safety resources to users looking up certain content, according to two people familiar with the matter who said it was ordered by new owner Elon Musk.

After publication of this story, Twitter head of trust and safety Ella Irwin told Reuters in an email that "we have been fixing and revamping our prompts. They were just temporarily removed while we do that."

"We expect to have them back up next week," she said.

The removal of the feature, known as #ThereIsHelp, had not been previously reported. It had shown at the top of specific searches contacts for support organizations in many countries related to mental health, HIV, vaccines, child sexual exploitation, COVID-19, gender-based violence, natural disasters and freedom of expression.

Its elimination had led to increased concerns about the well-being of vulnerable users on Twitter. Musk has said that impressions, or views, of harmful content are declining since he took over in October and has tweeted graphs showing a downward trend, even as researchers and civil rights groups have tracked an increase in tweets with racial slurs and other hateful content.

In part due to pressure from consumer safety groups, internet services including Twitter, Google and Facebook have for years tried to direct users to well-known resource providers such as government hotlines when they suspect someone may be in danger.

In her email, Twitter's Irwin said, "Google does really well with these in their search results and (we) are actually mirroring some of their approach with the changes we are making."