Moneycontrol

Budget 2023Budget 2023

PARTNERS

  • Tata AIA Life Insurance
  • Hafele
  • Motilal Oswal
  • SMC Global Securities Limited
  • SBI Life
Upcoming Event : LeapToUnicorn - mentoring, networking and fundraising for startups. Register now
Budget 2023
Budget 2023

Exclusive | Tata Consumer Products launches fruit-based drinks under NourishCo

Tata Consumer Products is rapidly expanding its subsidiary NourishCo’s product portfolio. The company earlier this year launched honey and preserve products under its premium packaged water brand Himalayan.

November 04, 2022 / 04:00 PM IST
FMCG major Tata Consumer Products (TCPL) has entered the fruit-based drinks market with the launch of Fruski Juice N Jelly drink under its subsidiary NourishCo.

FMCG major Tata Consumer Products (TCPL) has entered the fruit-based drinks market with the launch of Fruski Juice N Jelly drink under its subsidiary NourishCo.

 
 
live
  • bselive
  • nselive
Volume
Todays L/H
More

FMCG major Tata Consumer Products (TCPL) has entered the fruit-based drinks market with the launch of Fruski Juice N Jelly drink under its subsidiary NourishCo.

The product launch is in line with the company’s ambition to expand NourishCo’s product portfolio and become a major player in the non-alcoholic beverages segment, Vikram Grover, MD, NourishCo told Moneycontrol.

“The ready-to-drink market in India is significantly under-penetrated. The segment is mostly dominated by unbranded juices and ethnic drinks. We see huge potential in this segment and seek to play the juices and ethnic beverages space with Tata Fruski as a brand,” added Grover.

The company has launched the new product in three flavours — Kala Khatta, Mixed Fruit Chaat, and Lemon Pudina and plans to initially test market it in Kolkata, Mumbai and Goa ahead of the peak summer season next year. The product has been priced at Rs. 20 for a 200 ml pack.