Delhivery announces partnership with Sugar Cosmetics for pan-India B2B shipments

The delivery services company is already a long-standing partner for the beauty brand’s D2C express parcel shipping, according to the exchange filing.

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Delhivery on May 23 announced a pan-India partnership with beauty brand Sugar cosmetics for end-to-end B2B operations.

The delivery services company is already a long-standing partner for the beauty brand’s D2C express parcel shipping, according to an exchange filing by Delhivery.

Following the announcement, the stock price of Delhivery was trading 0.86 percent lower at Rs 399.9 in the early trading hours on May 23 on BSE.

Also read: Delhivery Consolidated March 2024 Net Sales at Rs 2,075.54 crore, up 11.61% Y-o-Y

Amartya Guha, vice president, supply chain at Sugar Cosmetics, said, "Sugar Cosmetics is on a high growth trajectory and needs a logistics partner that comprehends the demands of the digital native generation. Delhivery's superior express part truckload (PTL) delivers B2B consignments at e-commerce speed, and its intuitive client dashboard, Delhivery One, provides end-to-end visibility of consignments being shipped across India, giving us the competitive edge."

The beauty firm, which was launched by Vineeta Singh and Kaushik Mukherjee in 2015, is now India’s third-largest colour cosmetics brand, the filing said.

Varun Bakshi, head of Delhivery's Express Part Truckload business, said, "Our unique mesh network design, integrated linehaul for both B2B and B2C, automated sorters, and quick turn-around of tractor trailers give us a significant competitive advantage. Brands like SUGAR Cosmetics, which have an omnichannel strategy, heavily benefit from our express PTL service for quick stock replenishment and availability to fuel their retail expansion across India.”