Aditya Birla Fashion to bring UK brand Ted Baker to India

Aditya Birla Fashion and Retail Ltd (ABFRL), formerly known as Pantaloons Fashion, today announced tie-up with Ted Baker to bring UK fashion brand to the country.

"It has signed an exclusive deal with the UK's Ted Baker... The 'No Ordinary Designer Label' luxury brand will offer men's wear, women's wear and accessories in India," ABFRL said in a BSE filing.

"We are happy to join hands with Ted Baker and build a strong presence for the brand with Indian consumers... This partnership will enable our consumers to explore a whole new world of creativity in fashion for men and women," Aditya Birla Fashion and Retail Business Head Ashish Dikshit said.

The company said Ted Baker has more than 500 stores across Europe, the US, Canada, Australia, China, South Africa and the Middle-East.