Taj enters into contract with Morocco's JK Hotels

Taj Hotels Resorts and Palaces on Thursday said it has entered into a management contract with Morocco's JK Hotels to manage 'Taj Palace Marrakech', which will increase the company's global portfolio to 17 hotels.

With this, the Taj Group has now established its presence in North Africa and will now manage Taj Palace Marrakech, which is set to launch in autumn 2011, the company said in a statement here.

"Taj Palace Marrakech, is our latest venture into the African continent and is in sync with our strategy to continue our vision of growth in key international destinations," Indian Hotels Managing Director and Chief Executive Officer Raymond N Bickson, said.

This hotel will fit perfectly into the company portfolio with its meticulously crafted and vivid blend of Moroccan, Indian and Asian themes, he said.

"Taj Hotels' is a legendary chain and we are delighted with this association. Under the Taj management, our guests will experience the most exacting standards of world class hospitality. We look forward to a mutually rewarding relationship," owner of JK Hotels Jaouad Kadiri said.