Reckitt launches new corporate campaign
Consumer goods major Reckitt Benckiser India launched a new online game and a mobile racing game application as part of its new corporate awareness campaign.
August 19, 2011 / 20:24 IST
Consumer goods major Reckitt Benckiser India launched a new online game and a mobile racing game application as part of its new corporate awareness campaign.
The game called Turbo Racer features its products like Durex, Veet, Finish, and its food product French's, the company said in a statement."The Turbo Racer showcases the spirit of our fast pace, challenging and dynamic corporate culture in a fun-filled way. Our business is very fast paced and use of a racing game is a great idea to help people make the connect with us and the speed at which our business operates," Reckitt Benckiser India Chairman and Managing Director Chander Mohan Sethi said.The company said the new game is part of its corporate awareness campaign aimed at attracting young talent through a series of online and offline campaigns.The firm's previous online game 'Urban Thrill' has already over 4,90,000 players in the first three months, it said.The game has been designed and developed by the interactive agency Loop.Reckitt Benckiser has operations in 60 countries and manufactures and markets brands like Dettol, Vanish, Harpic, Bang, Mortein, Veet, Clearasil,and Strepsils Gaviscon. Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
