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    HomeNewsBusinessCan Harley Davidson X440, Bajaj Triumph Scrambler 400X & Speed 400 Dethrone Royal Enfield?

    Can Harley Davidson X440, Bajaj Triumph Scrambler 400X & Speed 400 Dethrone Royal Enfield?

    Eicher Motors’ Royal Enfield (RE) has been the king of premium bikes for long in the country. Thanks to its positioning and affordability, Royal Enfield’s dominance has been so strong over the years that Harley-Davidson, which was at the higher end of the higher end, abruptly exited India in 2020. But the American bike maker has now come back and is looking to eat into RE’s market share. Will Hero and Bajaj eat up Eicher Motors’ lunch? Watch here

    Moneycontrol News
    July 07, 2023 / 16:33 IST
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    Moneycontrol News
    first published: Jul 7, 2023 04:33 pm

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