Mamaearth partners with Apollo Pharmacy for wider consumer accessibility

Mamaearth is known for its dedication to deliver natural, toxin-free products.

Honasa Consumer Limited's renowned brand Mamaearth has joined hands with Apollo Pharmacy to retail its range of Mamaearth personal care and baby care products.

As of August 2023, over 5,000 Apollo Pharmacy outlets across India have begun retailing Mamaearth's products, offering enhanced accessibility to consumers nationwide. Honasa Consumer Limited's flagship brand Mamaearth is the fastest-growing BPC brand in India to reach an annual revenue of Rs 10 billion (in the preceding 12 months) within six years of launch.

“This agreement is an extension of our endeavour to make safe and natural products accessible to consumers across India. With Apollo Pharmacy's extensive retail network, we can now reach even more consumers who prioritise clean and sustainable beauty and personal care products," said Varun Alagh, Co-founder, and CEO, Honasa Consumer Limited.

Mamaearth, known for its dedication to delivering natural, toxin-free products, has successfully built a devoted customer following due to its novel product range. This partnership with Apollo Pharmacy underscores a pivotal development for Mamaearth in its journey to expand its reach to more consumers. According to Apollo Pharmacy's data from August 2023, products like the Ubtan Face Wash, Onion Shampoo, and the Moisturizing Bathing Bar for children are leading sales within the Mamaearth product line.

"We saw demand for Mamaearth at our stores and since the launch, we have seen an increase in the uptake of the brand across all locations. We see potential in the partnership and we believe that the business will continue to grow," said Madhava Krishna, Business Head, Apollo Pharmacy.