Adani Group plans e-commerce, payments expansion, says FT report

The Adani Group is also reported to be in talks to offer online shopping through the e-commerce platform ONDC

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26 Aug, 2025 12:21

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The Adani Group is looking to expand into e-commerce and payment services, business daily Financial Times reported on May 28, citing several people familiar with the development.

The FT report said the Adani Group is looking to apply for a licence to run on the Unified Payments Interface (UPI), and is also in talks with banks to finalise plans of a co-branded Adani credit card.

If approved, the group will enter India's digital payments landscape and compete with incumbents Google Pay and Walmart -backed PhonePe.

Financial Times reached out to the Adani group and they declined to comment.

The Adani Group is also reported to be in talks to offer online shopping through the e-commerce platform Open Network for Digital Commerce (ONDC), the FT report added.

These plans are surfacing as the group looks to diversify into consumer-facing businesses by building a digital business to take on Reliance Industries and Google in this space. Adani Group so far does not have a significant presence in the consumer-facing businesses. The group had launched Adani One in late 2022, an app to offer travel services and hotel bookings.

The FT report cited people familiar with the matter and reported that the e-commerce and payments foray aim to 'initially target existing users of its businesses'. A large number of people use Adani's gas and electricity services, or travel to airports that it operates. Financial Times cited people stating that users on Adani app could gather loyalty points for bill payment or duty-free purchase, and then redeem them for shopping online.

The report also stated that Adani Group may add content from NDTV - the media entity it owns - to its app this year.

Earlier, Moneycontrol had reported on the group's plans to raise funds to invest in new energy businesses.

The Adani Group is in the process of recovering from a January 2023 report by U.S. short-seller Hindenburg that triggered a sell-off in group's listed shares. So far, four of the seven group companies have surpassed pre-Hinderburg report levels, including Adani Enterprises.