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What makes the Ram Temple project a marketing masterclass?

What makes the Ram Temple project a marketing masterclass?

The speed of scaling up, front-loaded investments in infrastructure and Lord Ram’s universal appeal have contributed to the creation of an economic force

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Ayodhya’s infrastructure marvels: Maharishi Valmiki International Airport and Ayodhya Dham Railway Station
Ayodhya’s infrastructure marvels: Maharishi Valmiki International Airport and Ayodhya Dham Railway Station

In essence, Ayodhya's infrastructure development is not only a testament to its rich cultural and religious heritage but also a commitment to providing modern, efficient, and inclusive facilities for both residents and visitors.

Jan 17, 2024 11:49 am

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The pran prathishta of the idol of Ram Lalla will be held at the upcoming Ram temple in Ayodhya in Uttar Pradesh on January 22. The inauguration ceremony of the Shri Ram Janmabhoomi Temple is expected to be attended by Prime Minister Narendra Modi, UP Chief Minister Yogi Adityanath, RSS chief Mohan Bhagwat, UP Governor Anandiben Patel, and the president of the temple trust, Mahant Nritya Gopal Das.

Brief overview of Ram Temple

In a brief overview, the Ram Mandir is constructed in the traditional Nagara style. The dimensions of the temple span 380 feet in length (east-west direction), 250 feet in width, and 161 feet in height. Notably, each floor of the temple is set to be 20 feet high, featuring a total of 392 pillars and 44 gates. An interesting facet of the construction is the absence of iron anywhere in the temple, showcasing a commitment to traditional building materials and techniques.

Area

Covering an expansive area of 54,700 square feet, the temple complex occupies nearly 2.7 acres of land. The entirety of the Ram Mandir Complex, spanning almost 70 acres, is planned to host approximately 1 million devotees simultaneously, highlighting its grand scale and capacity for large gatherings.

Location

The temple is located in Ayodhya, Uttar Pradesh, on the 2.77 acres of disputed land acknowledged by the Supreme Court as the birthplace of Lord Ram. Ayodhya Airport facilitates convenient air travel, and the city is well-connected by road and rail.

Religious significance

Undoubtedly, the Ram Temple carries immense importance for Hindus globally. Recognised as a pivotal pilgrimage destination, it is believed to be the birthplace of Lord Ram. The construction of this temple stands as a symbol of victory for the Hindu community, symbolising the fulfillment of a longstanding aspiration.

Economic impact

The pran pratishtha ceremony of the Ram Lalla idol on January 22 has brought about a remarkable transformation in the city. This transformation has positioned Ayodhya as a significant hub for investors and a potential powerhouse for religious tourism. The historic occasion has not only religious but also economic implications, attracting attention and investments to the city.Ayodhya, now equipped with the newly inaugurated Maharishi Valmiki Airport and an upgraded railway station, is preparing to welcome over 100,000 visitors daily, as per official estimates. The increased footfall is expected to spur economic activities and tourism-related businesses in the region.

Political influence

The inauguration of the Ram temple is expected to play a crucial role in the BJP's narrative for the 2024 campaign. Prime Minister Narendra Modi, who has been instrumental in the construction of the temple, is likely to benefit from the public sentiment associated with this religious issue. The Modi government has fulfilled two of its key ideological promises before the elections – the construction of the Ram temple and the abrogation of Article 370. These achievements are likely to resonate with a significant section of the electorate.

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